![]() Most ‘super apps’ follow the platform-based approach to scale their products. Lower product ownership and development costs: Most of the ‘mini-apps’ on WeChat were not developed in-house, but created through integration by companies who wanted to conduct business with WeChat’s immense user base.Faster and less risky product launches: You already have an audience to market to, as well as a wealth of data that will help you shape the right offering and pitch it to the right people at the right time.The secured funding will then return to one of Alibaba’s e-commerce platforms as merchants will purchase more inventory.įurthermore, the benefits of the super app approach extend to: Ant Financial, in turn, uses it to build a credit-rating system for merchants and consumers and provide personal and business loans. The company collects social and transactional data from these three services and sends it to Ant Financial, its financial services arm. First, it’s the main payment method on popular e-commerce platforms Taobao and Tmall (owned by Alibaba). The best part is that all of these transactions (including payments) happen within the WeChat ecosystem.Īs a result, WeChat managed to achieve a $7 average revenue per user (ARPU) - that’s 7X the ARPU of Whatsapp.Īlipay, part of Alibaba, has an even more tightly knit ecosystem of services. Nearly a decade later it has morphed into an ecosystem, hosting 1 million “mini-programs” that allow users to do a lot of things - order a taxi, apply for a loan, transact with local businesses, government service providers or even celebrities. #Words app for blackberry full#I look forward to seeing more official Android apps in BlackBerry App World, but in the meantime I will continue to side-load those I find necessary for full tablet functionality.WeChat launched in 2011 as a messaging app. It looks to be the smartphone version and is not optimized for the large screen, but it is still quite usable until some other version comes along.
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